The term 'organic SEO' refers to all optimisation activity that helps search engines index your site content in accordance with various keywords that people may search for. Search engines like Google are based on a complex algorithm which ranks websites in accordance to their relevance to the keywords that a user is searching for. This algorithm is ever-evolving and although it is important to understand the criteria by which your site is ranked, the aim is not to try and manipulate the algorithm but instead to provide a variety of high value, fresh content that is relevant to your target audience. At the same time, it is important to structure your site in accordance to recommended standards in order to ensure that your site is easily indexed by search engine spiders.
Want to know more?