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With most web users never looking beyond the second page of search engine results pages (SERPs) making sure that your website is optimised for search engines is key to its success. An optimised site will reach the right audience driving more visits and ultimately improving your business’ brand awareness and sales. Our team of Search Engine Optimisation (SEO) experts will review the technical aspects of your site and provide you with a detailed recommendations document to ensure it is effectively set up for maximum search engine visibility. We can then work with you to develop a results-driven SEO strategy and equip you with the right SEO skills to enable you to implement that strategy once we’ve got you up and running.

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Standing Out From the Crowd

Developing a strong site is not simply determined by its design, functionality and content. The best website in the world would be useless unless people can easily find and access the site. It has therefore become a crucial factor for any website to feature as highly as possible in search engine rankings, in line with the appropriate and relevant search terms. Implemented correctly, effective Search Marketing actively can generate huge Return on Investment (ROI) for organisations and often become the primary focus of online businesses. 

Organic SEO

The term 'organic SEO' refers to all optimisation activity that helps search engines index your site content in accordance with various keywords that people may search for. Search engines like Google are based on a complex algorithm which ranks websites in accordance to their relevance to the keywords that a user is searching for. This algorithm is ever-evolving and although it is important to understand the criteria by which your site is ranked, the aim is not to try and manipulate the algorithm but instead to provide a variety of high value, fresh content that is relevant to your target audience. At the same time, it is important to structure your site in accordance to recommended standards in order to ensure that your site is easily indexed by search engine spiders.

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