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Selecta

Founded in 1957, Selecta is the European market leader in vending machines, vending services and vending solutions. Servicing around 140,000 active vending machines across 22 countries, Selecta serve 6 million consumers every day both inside and outside the workplace.
 
Selecta Starbucks Ektron CMS Microsite Website Development Case Study


The Challenge

Selecta are proud to have partnered with Starbucks to bring the well-known coffee brand to the workplace with the Starbucks Corner Café, creating a better coffee experience for people at work. 
 
Selecta needed a new microsite to launch the new partnership with Starbucks across 10 European countries in 13 different language versions and to promote their services.


 
The Solution

Green River Media implemented initial designs of the website and then, at short notice, implemented the mobile responsive design element of the site, building in Ektron’s Content Management System (CMS).

 
 
The Results

Selecta’s new site enables them to edit and update the site easily with the CMS, keeping it current and relevant. Since the launch of the site, Selecta have seen a significant increase in interest – in the first week alone 20 new Starbucks Corner Café sales enquiries were made from the German site.
 
Selecta continues to give more people at work a convenient, better coffee experience and enhance employee motivation while facilitating rich moments of connection among people at work.
 

What Selecta said...


We at Selecta want to sincerely thank you for the amazing commitment, hard work and positive enthusiasm you all have put towards the deployment of the new Starbucks Corner Café  pages and the respective mobile responsive pages. This is an unprecedented achievement for the first company ever to partner with Starbucks in this business space, which Selecta and partners like you are putting new accents to.
Cesar Rivera, Group Head of E-Commerce at Selecta