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Our Mobile Strategy for Hoteliers

Mobile Website

  • Does your website display perfectly on every type and size of smartphone and tablet?
  • How easy is it to quickly navigate around your mobile site?
  • Does your mobile site have the capability for video marketing?
  • Is it easy for a user to book a room and to book other value added hotel services?
  • Is the content strategy streamlined for mobile shoppers and is there too much information or is it over simplified?
  • Is tracking or marketing automation installed so that visitors' behaviour and actions can be analysed and followed up on?
  • Are friendly URLs redirecting correctly on a mobile?
  • Do all the calls for action reroute the user to the correct destination?
  • Does your website help initiate automated marketing campaigns - based on personas, buyer's pathways and demographics?
  • How many seconds does it take for your site to load currently?
  • Is it easy for a user to check in and out from the site?
  • Can all hotel amenities and offers be seen and booked easily?

Third-Party Listing Sites and Online Tool Applications

  • Have you tried searching for your hotel on map apps like Yelp, Google, Mapquest and Apple and is the listing accurate and helpful?
  • Is your listing accurate on Expedia, Priceline and Bookings.com and is your hotel running mobile exclusive discounts on these sites? Are your competitors?
  • When a customer searches for your hotel or for a hotel in your area, are you top of the first page in Google and above the third party booking sites?
  • Have you upgraded to the mobile Trip Advisor business listing?

Social Media

  • Have you created a unique content strategy for each social media channel?
  • Have you viewed your hotel's Facebook page on a mobile device for familiarisation?
  • Are guests leaving positive reviews on your Facebook and Twitter pages?
  • Have you searched for your hotel on Foursquare to see whether guests are checking in and to see if it populates?
  • Are check in deals available on Foursquare to reward guests when engaging with your hotel?
  • Are your Facebook and Twitter profiles up to date? Are your pages visually compelling?